Best in Flow Award



The Black Joy Parade "Best of Flow” award was developed to reward individuals, groups, and local organizations for bringing all their Black Joy to the streets to share and inspire others to find their joy.

A total of $10,000 will be divided equally among the winners of four categories:

  • Best Choreography: Includes things like dance routines, step shows, and creative struts.

  • Best Outfit: Includes costumes, props, makeup, etc. Be bold and dress to impress!

  • Best Ride: Includes things like cars, bikes, motorcycles, and floats. Basically, anything with wheels!

  • Best Overall: Awarded to the individual, group, or organization that brings the most overall creativity and joy to the Black Joy Parade procession. The winner of this award does not have to qualify for any of the other 3 categories.


Qualifying participants include individuals, community/religious/school groups, and local non-profits. We will not consider any party representing a corporation, political organization, or business of any size.

Participants can vary in size from individuals to small and large groups.

Participants must be officially registered for Black Joy Parade. If you are not yet registered, please do so here.

Participants must travel the entire length of the parade route from start to finish.


All four categories will be judged by members of the local Black community. Judges will be appointed by Black Joy Parade team and include both men and women across multiple sectors.

DWayne Patrice

Blues guitarist, producer, composer, philanthropist and founding member of the 1990s soul/R&B group Tony! Toni! Toné! The group had 14 Billboard- charting R&B singles, including five number one hits, three Top Ten pop singles, one gold album, two platinum albums and one double platinum album. Since Tony! Toni! Toné!’s last album, D’Wayne has had success with producing and developing documentaries, independent films, and the release of a solo album. In 1996, D’Wayne established Grass Roots Entertainment, and is credited with developing and nurturing the early careers of Beyoncé, Kehlani, Alicia Keys, and Keyshia Cole; all of whom spent significant time in his Oakland recording studio, making music and learning the ins and outs of the music industry. It is through his love of developing young artists along with his involvement with community outreach that he founded Youth Aid Nonprofit which supports after school and summer programs.

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Taj Tashombe

Oakland native and VP of External Affairs at the Oakland Athletics. In this role, Tashombe oversees political, business and community engagement for the team’s new ballpark effort in Oakland. Prior to the A’s, Tashombe spent 15 years shaping his career as a branding executive, producing strategic media and experiential partnerships with Fortune 100 brands, leading sports and entertainment portfolios in conjunction with the Super Bowl, Grammy’s, Academy Awards, Olympics, FIFA World Cup, NBA on TNT, NFL Sunday Night Football, and MLB Network. Tashombe began his career as a special assistant to the Office of Congresswoman Barbara Lee, as well as to the Director of Communications at the Port of Oakland.

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BJ McBride

Founder of BE-IMAGINATIVE. BJ leads a collective of artists, activists and healers dedicated to healing black and brown communities through multi-demential storytelling. He serves as an advisor on the SEE MoAD committee and is the manager and creative director for the inaugural Black Joy Parade’s main stage performers SOL Development.

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Joyce Gordon

Founder of Joyce Gordon Gallery which is dedicated to exhibiting art that represents the best of all of us in the Bay Area and seeks to make such work accessible to a broad audience. The gallery also provides workshops, seminars, forums and creative cultural exchanges. The gallery has exhibited work from nationally and internationally recognized artists, as well as over 500 emerging local artists. In 2016 Ms. Gordon founded the Joyce Gordon Foundation of the Arts, a non-profit organization that helps make a viable arts education more accessible for the underserved Oakland youth community.


2019 Winners

A big thank you to all who participated! Here are your 2019 Best in Flow winners.