WHO WE ARE
Black Joy Parade is a hyper-positive non-profit born and rooted in Oakland, CA. Through our signature parade and festival, partnerships and events we celebrate the Black experience - our culture, creativity and undeniable influence past, present and future.
We create live experiences where our community can gather safely, belong fully and be celebrated boldly. We invite you to be open, be creative, be present, be free.
Be the movement.
EVERY YEAR THE BLACK JOY PARADE WELCOMES
130
Parade Groups
4,600
People in the parade
250
SMB Vendors
150
Volunteers
20
Stage Performances
120K
Attendees
WEAR YOUR JOY
A nod to our classic Year 1 crewneck, this timeless staple celebrates the power of being boldly, beautifully Black. Featuring our signature “black joy black joy black joy parade” front graphic and a subtle Black Joy Parade mark on the back, it’s made for everyday wear and lasting meaning.
Unisex fit
Soft, heavyweight feel
Navy with cream letters
Note: 3-4 weeks delivery time
This tee features a vintage 1970s American classic—the kind of car deeply rooted in Black culture and Bay Area history. Known for cruising, customization, and community pride, these cars have long been symbols of freedom, style, and self-expression.
Every year, these classics roll through the Black Joy Parade, filling the streets of Oakland with color, flowers, music, and joy. This design is a nod to that tradition—joy in motion, culture on display.
A wearable tribute to the parade, the city, and the legacy that keeps moving forward.
Details:
Blue tee with illustrated vintage car graphic
Unisex fit
Soft, comfortable feel
Note: 3-4 weeks delivery time
All proceeds go to support Black Joy Parade 501c3
A simple statement with powerful meaning. Black Is the Blueprint is the official theme of Black Joy Parade Year 9—honoring the truth that Black culture moves first and sets the standard.
With clean embroidery and an easy, everyday fit, this cap is designed to be worn often and with intention. Timeless, unapologetic, and rooted in culture—because Black is the blueprint.
Details:
Light blue cap with white embroidery
Adjustable fit
Everyday wear, all-season staple
Note: 3-4 weeks delivery time
